CC
CROWN CRAFTS INC (CRWS)·Q4 2025 Earnings Summary
Executive Summary
- Q4 FY2025 net sales grew 2.9% year over year to $23.2M, but gross margin compressed 490 bps to 18.3% due to higher close-out mix and $324K in tariff costs; GAAP net loss was $(10.8)M ($(1.04) diluted EPS) driven by a non-cash goodwill impairment of $13.8M; adjusted diluted loss per share was $(0.04) .
- Fiscal 2025 was essentially flat on sales at $87.3M, with gross margin down 180 bps to 24.4% and adjusted net income of $1.0M after excluding the impairment; cash ended at $0.5M with inventory reduced 6.4% YoY to $27.8M .
- Management highlighted tariff escalation (additional ~30% on orders) and mitigation plans with suppliers; Baby Boom acquisition aided sales, while legacy categories, especially Manhattan Toy, faced softer demand and higher rent/royalty/marketing costs .
- The Board declared a $0.08 quarterly dividend (paid July 3, 2025), and announced a CFO transition (Claire Spencer replacing Craig Demarest effective June 30, 2025), both potential near-term narrative catalysts alongside tariff developments and warehouse consolidation decisions .
What Went Well and What Went Wrong
What Went Well
- Baby Boom contributed to Q4 sales growth (+2.9% YoY); management expects cross-selling opportunities across brand portfolio .
- Operating cash flow for FY2025 was $9.8M, supporting dividends and debt service; inventories declined 6.4% YoY to $27.8M, reflecting active working capital management .
- Strategic execution continued: Manhattan Toy fully integrated, ecommerce capabilities expanded (website redesign improving engagement), and international distribution using distributors progressing, with Legoland plush supply opportunity expanding including Shanghai park .
Quote: “Our fourth quarter sales were 2.9% higher than the prior year quarter… we acquired Baby Boom Consumer Products in the second quarter, fully integrated Manhattan Toy, continued to reduce operational costs, expanded ecommerce capabilities…” — Olivia Elliott, CEO .
What Went Wrong
- Gross margin fell to 18.3% (from 23.2% prior-year) on higher close-out mix and tariff headwinds; adjusted net income below expectations .
- Marketing and administrative expense rose 17% YoY in Q4 to $4.6M, driven by acquisition-related costs and Baby Boom-related spend; rent and royalty expenses also weighed on profitability .
- Non-cash goodwill impairment of $13.8M led to removal of goodwill from the balance sheet, causing the Q4 GAAP net loss; borrowings were materially higher YoY to fund acquisitions and working capital .
Financial Results
Notes: Q4 2025 adjusted EPS excludes the $13.8M goodwill impairment (tax-adjusted impact ~$10.4M) .
KPIs and Balance Sheet
Guidance Changes
Earnings Call Themes & Trends
Management Commentary
- “Gross margin was 18.3%, a 4.9% decrease versus the prior year quarter due to a higher mix of close-out sales… and $324,000 of higher tariffs associated with products imported from China.” — Press Release .
- “Following the impairment charge, we have no goodwill in our balance sheet at March 30, 2025.” — CFO Craig Demarest .
- “As of now, the goods we order will incur an additional 30% tariff. We are working with our manufacturers and our retail partners to absorb a portion…” — CEO Olivia Elliott .
- “Our cash flow for the year was $9.8 million, providing us the ability to pay regular dividends and service debt.” — CFO Craig Demarest .
- “We acquired Baby Boom… added diaper bags to our portfolio… licenses such as Bluey and Miss Rachel.” — CEO Olivia Elliott .
Q&A Highlights
- Warehouse footprint: Management is weighing West vs East Coast options, balancing lease costs, transit times, and potential subleases; timeline likely FY2026 decisions with interim 3PL options if needed .
- Manhattan Toy and ecommerce: Holiday sales were soft; Stella doll redesigned into “Love Stella” with infant/toddler differentiation; online advertising spend to be increased to drive DTC .
- Legoland and licensing: Supplying plush for Shanghai park with expectation to become exclusive LEGO-branded plush in parks; sales to Legoland increased in FY2025 .
- Diaper bags: Active discussions with licensors and retailers; tariffs impact diaper bag costs most; exploring cost containment to expand category .
- Tariff mitigation: Expect suppliers to roll back first costs to offset a substantial portion of increases; changes implemented on a PO-by-PO basis .
Estimates Context
- Consensus EPS and revenue estimates for Q4 FY2025 were not available via S&P Global; report compares actuals only and notes estimates unavailability [GetEstimates]*.
- Actual results: Revenue $23.2M, GAAP EPS $(1.04), Adjusted EPS $(0.04); EBITDA approximately $0.27M* (actual) [GetEstimates]*.
Actual vs Consensus (Q4 FY2025)
*Values retrieved from S&P Global.
Key Takeaways for Investors
- Tariffs are the primary near-term headwind; management is proactively negotiating supplier cost rollbacks and working with retail partners to mitigate the ~30% additional tariff burden on orders .
- Mix shift (close-out sales) and higher rent/royalty costs depressed Q4 margin; watch for normalization as inventory clears and warehouse consolidation decisions progress in FY2026 .
- Baby Boom acquisition is contributing to sales and broadening categories (diaper bags, toddler bedding) with strong licenses (Bluey, Ms. Rachel); cross-selling across brands should aid growth .
- Manhattan Toy recovery hinges on refreshed products and increased digital marketing; Walmart placement remains solid, and international distribution is scaling via partners .
- Balance sheet levered vs prior year due to acquisition financing; nevertheless, FY2025 operating cash flow of $9.8M supports deleveraging and dividend continuity ($0.08 quarterly) .
- Non-cash goodwill impairment cleans up the balance sheet and drove the GAAP loss; investors should focus on adjusted results and margin recovery trajectory .
- Near-term catalysts: tariff policy developments, warehouse footprint decision, DTC ramp, and performance in Legoland and licensed categories; these are narrative drivers to monitor for estimate revisions and sentiment shifts .